From business signal to accountable decision.
Red Stitch Labs builds decision-intelligence software that helps organizations turn important business signals into evidence-backed decisions, assigned actions, and measurable outcomes.
PinPoint, our launch product, brings trusted evidence, organizational context, AI-supported analysis, human judgment, and accountability into one structured decision workflow.
Connecting the pieces. Clarifying what matters.
Works above the tools you already use — Power BI · Tableau · Excel · CRM · ERP
SIGNAL → EVIDENCE → DECISION → ACTION → OUTCOME
The problem starts after the dashboard.
Your dashboards already tell you when something changes.
A KPI drops.
A forecast shifts.
A region underperforms.
A supplier misses expectations.
A business assumption stops holding.
Then the harder work begins.
Someone still has to determine:
What actually changed?
Why did it change?
Which evidence can be trusted?
What information is missing or contradictory?
What assumptions are influencing the analysis?
What action should be taken?
Who owns the decision?
And later — did it work?
That work is often fragmented across dashboards, spreadsheets, documents, meetings, email, institutional knowledge, and disconnected AI conversations.
Red Stitch Labs is building the layer that connects them.
Signal → Evidence → Decision → Action → Outcome
Business intelligence helps organizations see the signal.
PinPoint helps teams move from the signal to an accountable decision.
Meet PinPoint
Decision intelligence for the work that begins after the signal.
PinPoint helps teams investigate important business changes, evaluate evidence, surface contradictions and uncertainty, bring the right people into the decision, and create a clear record of what should happen next.
It works above the systems organizations already use rather than asking them to replace their existing data and analytics stack.
PinPoint brings together:
Trusted evidence
Know which sources are authoritative, which provide support, and which offer context.
AI-supported analysis
Use AI to accelerate investigation while keeping evidence, assumptions, uncertainty, and rationale visible.
Human review
Keep consequential decisions under the control of accountable people.
Decision ownership
Make clear who contributes, who reviews, who approves, and who owns the outcome.
Decision Memory
Preserve why a decision was made, what evidence supported it, and what happened afterward.
CTA: See PinPoint in Action
PinPoint is the first commercial product built around Red Stitch Labs' decision-intelligence approach. The broader Clarity Engine™ architecture connects data, context, evidence, and human judgment so AI outputs become decision-ready
From “what happened?” to “what should we do?”
PinPoint structures the decision workflow from beginning to outcome.
Detect
Identify the business signal, issue, or strategic question that requires attention.
Verify
Bring together approved evidence and determine which information should carry the most weight.
Explain
Evaluate competing explanations, surface contradictions, and expose missing context.
Prioritize
Focus the team on the questions and evidence most likely to change the decision.
Decide
Turn the investigation into a clear, reviewable decision.
Assign
Define ownership, responsibilities, actions, and next steps.
Learn
Track what happened and preserve the decision so the organization can learn from it over time.
Why PinPoint is different
AI can give you an answer. PinPoint helps you determine whether you should act on it.
General-purpose AI can summarize documents, analyze information, and generate recommendations.
But consequential business decisions require more than a plausible answer.
They require evidence.
Context.
Review.
Accountability.
And a record of why the decision was made.
PinPoint is designed around the enterprise workflow surrounding AI — which evidence is approved, what assumptions matter, where information conflicts, who must review the recommendation, who owns the action, and what happened afterward.
Red Stitch Labs is not trying to build another foundation model.
We are building the decision layer around them.
A business signal is only the beginning.
Your sales dashboard says something changed. Now what?
A multi-location business sees same-store sales fall unexpectedly while customer traffic remains stable.
The cause could be:
Inventory.
Pricing.
Promotions.
Labor.
Regional mix.
Weather.
Store execution.
Or several factors interacting at once.
Today, the analytics team may spend days pulling together dashboards, spreadsheets, operational reports, emails, and conversations with business leaders before reaching a recommendation.
PinPoint structures that investigation.
It helps the team test competing explanations against approved evidence, identify missing or conflicting information, and produce a decision-ready view of:
What changed.
Why the team believes it changed.
What evidence supports the conclusion.
What remains uncertain.
What action is recommended.
Who owns the action.
What happened next.
The result is not simply another AI-generated answer.
It is a decision the organization can explain.
Evidence should have a role — not just a link.
Not every source should influence a decision equally.
PinPoint allows teams to distinguish between:
Authoritative Evidence
The official source of truth for a metric, policy, definition, or business fact.
Supporting Evidence
Information that strengthens, explains, or corroborates an authoritative finding.
Context-Only Evidence
Information that helps interpret the situation but should not be treated as primary proof.
This gives decision-makers a clearer understanding of what they know, why they believe it, and where the evidence may be weaker than it first appears.
AI that shows its work where it matters.
PinPoint uses AI to support analysis without hiding the evidence behind the recommendation.
The decision workflow can make visible:
Evidence considered
Material assumptions
Conflicting information
Missing context
Confidence and uncertainty
Key factors influencing the recommendation
Human review and approval
The final decision record
The goal is not to expose raw model reasoning.
The goal is to give the organization the evidence, rationale, conflicts, and decision record needed to understand and audit the workflow.
Decisions are rarely made by one person.
Consequential decisions often involve analysts, operational leaders, subject-matter experts, finance, executives, and other stakeholders.
PinPoint supports a configurable Decision Team around each workflow while maintaining a clearly accountable Decision Owner.
That creates visibility into:
Who contributes evidence
Who provides business context
Who reviews the recommendation
Who approves the decision
Who owns what happens next
Different perspectives.
One decision record.
Clear accountability.
Create organizational Decision Memory.
Companies often remember what they decided.
They are much worse at remembering why.
PinPoint is designed to preserve the evidence, assumptions, rationale, approvals, owners, actions, and outcomes behind important decisions.
Over time, that creates Decision Memory — a growing organizational record of how decisions were made and what happened afterward.
Instead of losing critical reasoning inside old spreadsheets, buried email threads, meeting notes, or the memory of an employee who has moved on, organizations can retain the context behind their decisions.
Past decisions become usable organizational knowledge.
And future decisions become better informed.
PinPoint works above your existing data stack.
You do not need another dashboard.
And you should not have to replace the tools your teams already use.
PinPoint is designed to work above existing systems such as:
Power BI
Tableau
Excel
CRM platforms
ERP systems
Point-of-sale systems
Operational reports
Approved internal documents
Your current systems continue to provide the data, signals, and evidence.
PinPoint structures what happens next.
Same data. Clearer decisions.
Start with one workflow.
No enterprise transformation required.
PinPoint is designed to start small.
One recurring decision.
One team.
One accountable owner.
One measurable outcome.
A pilot can begin with approved exports, reports, and business documents rather than requiring a large systems-integration project on day one.
Start by proving value in one workflow.
Then expand.
The 4-Week PinPoint Pilot
During a focused pilot, Red Stitch Labs works with your team to:
Define the decision workflow and success criteria.
Configure the evidence, business context, ownership, and review process.
Run PinPoint against a real recurring decision.
Measure the workflow against the way the decision is handled today.
Evaluate whether PinPoint improves clarity, speed, traceability, and accountability.
Potential pilot measures can include time to decision, analyst hours required, evidence gaps identified, action ownership, decision traceability, and outcome follow-through.
Who PinPoint is for
Different roles. One common goal: better decisions.
Data & Analytics Leaders
Move beyond reporting and help the business turn analysis into decision-ready action.
Operational Leaders
Respond to performance changes with clearer evidence, context, and next steps.
Executive Decision Owners
Make consequential decisions with a clearer understanding of the evidence, uncertainty, and accountability behind them.
Cross-Functional Decision Teams
Bring analytics, operations, finance, subject-matter expertise, and executive judgment into one structured decision process.
Our initial beachhead is focused on analytics and operating leaders in mid-market, multi-location businesses where recurring KPI movements regularly trigger cross-functional investigation and action.
Powered by the Clarity Engine™
The decision-intelligence architecture behind PinPoint.
The Clarity Engine™ is Red Stitch Labs' broader decision-intelligence architecture.
It connects:
Business signals
Trusted evidence
Organizational context
AI-supported analysis
Human judgment
Decision ownership
Actions and outcomes
The architecture is designed to remain model-agnostic, allowing Red Stitch Labs to use the strongest underlying AI for the task while keeping the value in the workflow, context, governance, and decision record.
PinPoint is the first product built on that foundation.
Built from experience inside enterprise data and analytics.
Christy Burnham
Founder & CEO, Red Stitch Labs
For more than two decades, Christy has worked across enterprise data architecture, analytics, business intelligence, and executive decision support.
With a master's degree in Decision Science & Quantitative Analysis, she repeatedly saw the same problem:
Organizations rarely lacked dashboards.
They rarely lacked data.
What they often lacked was a reliable, repeatable way to bring evidence, context, human judgment, and accountability together around an important decision.
Red Stitch Labs grew from that problem.
Insights on the future of decision-making.
Explore perspectives from Red Stitch Labs on decision intelligence, trusted AI, evidence, accountability, and organizational Decision Memory.
The Decision Gap
Why dashboards often stop before the hardest part of the decision.
Trusted AI
Why better AI answers still require evidence, context, and accountable human review.
Decision Memory
Why organizations should preserve not only what they decided, but why.
Better analysis is not the end goal.
Better decisions are.
Red Stitch Labs is building the decision layer between business intelligence and accountable action.
See how PinPoint turns important signals into evidence-backed decisions, clear ownership, and measurable outcomes.
PinPoint is currently in early product validation. Red Stitch Labs has developed and is iterating the MVP experience and is preparing for focused pilot engagements. Product capabilities will continue to evolve through customer validation.